Providing personalized service solutions for over 40 years. Created and managed by industry leaders, including Ed Adams, our CEO, named Top 25 Most Influential Executives by Business Travel News.

S.R. Travel – Direct Travel has been the Bay Area’s gold standard in travel management, working with Fortune 500 corporations, mid-sized companies, and independent entrepreneurs to guarantee each client the highest quality travel program available.

We have local operations in San Francisco and Silicon Valley, along with over 60 locations across the United States and Canada, with the ability to expand with you globally in over 50+ countries, 167 locations, and with 4,500 employees.

S.R. Travel – Direct Travel is led by a team of experienced, dedicated and highly capable individuals with deep roots in the corporate travel industry.

Over the course of 40+ years, we have done more than survive global crises and game-changing developments in the travel planning industry. We have thrived. We have guided our clients safely through earthquakes, tsunamis and volcanoes, and helped them navigate economic booms, bubbles and busts, managing risk and their travel budgets.

We are:

  • Strategic business partners with our clients, designing innovative programs to meet their business objectives, from expense control to risk management, and of course, traveler satisfaction.

  • A skilled team with an average of 18 years in the travel industry. We invest in our team’s training and empower them to meet clients’ objectives with creativity, innovation and unsurpassed service.


I had an issue with my flight and Michael was amazing. He was so helpful and kept checking in with me to make sure I was okay. I can't say enough about how great it was to have such personal service. Thank you for being top notch!

- A.M.

My interaction with Pamela was extraordinarily good - she helped manage a very fluid, challenging schedule with last minute changes and everything came together without a single hiccup. Fantastic.

- R.N.

My flight home was cancelled unexpectedly and SR Travel agents were very timely in getting a hold of me to tell me the status update and in arranging new travel plans. I am very thankful for all their help.

- C.C.


The Ritz-Carlton Hotel Company is delighted to call our friends at S.R. Travel our preferred partner. As a leading agency in Northern California and exclusive member of our STARS program, clients of S.R. Travel benefit from special recognition, VIP services and value-adds. Our longstanding relationship and mutual goal of client satisfaction is why one should feel confident working with the travel professionals at S.R. Travel.

Director of Global Accounts, Travel Industry
The Ritz-Carlton Hotel Company